Black Friday will be back as the holiday season is approaching. Salesforce estimates that 63% consumers will shop Black Friday in the year 2023.
Black Friday is now a major battleground for brands, as they try to compete with each other. It’s like a race to grab the largest piece of the pie, and those who plan early often come out on top.
Black Friday tactics are not just for online shoppers, but they can also be used by businesses to increase their sales. However, in a world filled with wisely-built marketing efforts, it’s not easy to stand out, unfortunately. Remember, if you have a bold marketing strategy, it’s possible to shine in the crowd.
Let’s start with ecommerce efforts for Black Friday.
Black Friday Ecommerce: How to win the Online Shopping Rush
Black Friday does not mean that Wall Street is having a bad day. It’s the term used by American retailers to describe the day after the Thanksgiving Holiday, seen as the semi-official start of the Christmas shopping season.
Evan Davis, BBC News
Black Friday started as a tradition in physical retail stores, but in today’s digital era, it’s become a game-changer for ecommerce. Black Friday has evolved past the norms of the previous years and is now the most important day for online shoppers.
Black Friday should not be underestimated. This is true for retailers, e-commerce websites and shoppers alike. Prepare for Black Friday with promotional campaigns and targeted activities.
What is your best strategy for Black Friday online shopping?
The busiest sales time of the year brings many potential customers to your online shop with well-organized & designed Black Friday marketing strategies – from social media management to content and email marketing. Yes, you can turn the density of this market into an advantage by taking the correct steps.
You must therefore determine your marketing and promotion strategies for this time period based on the information you have gathered from the market study. You will have more flexibility against changing conditions if you create this road map sooner.
While preparing for the new economy, certain strategies are applicable. The holiday season is upon us..
Black Friday will boost your order average and sales. In order to increase earnings, you can use some techniques in this process.
Black Friday marketing for online retailers can help you increase sales.
Black Friday Marketing Strategies
If you consider that, on Black Friday, the average customer spends about $335 (according Deloitte Insights), your average sales will be higher than usual.
In order to increase your income, it is important that you use some effective strategies in this process.
Black Friday can be a good time for you to boost your sales. Before jumping into the suggestions, let’s take time to remember the great cameo of Lindsay Lohan with her Black Friday Deals video:
The Fuss
Black Friday is only valid for a short time. The Black Friday sale is only valid for a limited time. A limited selection of items in the sale will also encourage shoppers to purchase as quickly as possible.
HintAdd a countdown on your product pages to create a sense of urgency. Black Friday marketing should always be fresh and creative, like Shopify.
Create Gift Guides
The customers do not just buy for themselves, but they also purchase gifts as well. As an online retailer, you could create gift guides to appeal to various customer groups.
HintShow them who and for what you are best suited by demonstrating the benefits of your product.
Get Ready for Searches that Focus on Price
Black Friday is a time when all shoppers are price-sensitive or affected at the very least by pricing. Price-oriented ads are necessary to get listed in search engine results and to attract customers.
Even if it’s not feasible for every product, make sure that a specific group of products is priced very competitively. Announcing your products will help you attract visitors to the site. On the home page and in your category pages, highlight affordable products.
Hint: You can convince people to make decisions faster with discourse such as “limited edition products.” You can also try to keep your site under constant follow-up with discourse such as “lowest prices for 1 hour.”
Strengthen Customer Support
Black Friday can be a great time to build your customer base and increase sales. Supporting your customers is important after sales.
You can use Black Friday to convert instant shoppers into long-term customers. You can set a short-term goal, but marketing will also have a long-term benefit.
HintAfter the sale, you can send them an email to say thank-you for their business and include the link to the review.
Black Friday Email Marketing Strategy
Effective email campaigns are a great way to capture customer attention and drive website traffic during the peak holiday shopping season. It’s also true for Black Friday; according to Retainful, CTR increases by 64% when subject lines feature Black Friday or Cyber Monday.
Particularly during this time, working people will check their inboxes constantly. You can easily attract their attention with an email that offers attractive deals. A mailing campaign during your campaign can be very effective in ensuring you don’t miss the opportunity.
To start, divide your campaign period into several sub-periods. Send a countdown email to all of your customers. Take Walmart’s marketing strategy as an example:
Walmart’s well-known brand knows how to generate excitement that can increase sales prior to Black Friday. By sending emails to buyers weeks in advance of Black Friday, Walmart makes them think about all the amazing deals to be had.
The industry giant often includes deals & Black Friday promotions in their emails. Subscribers have an edge over others and are more likely to click on the email links and open it.
JD.com, the company’s cross border ecommerce platform creates a feeling of urgency by using scarcity and limited time offers. To encourage their customers, JD.com uses limited-quantity offers, special deals and timers.
We also know that the brand, which invests in short & to-do point content strategy, also takes advantage of customer data and purchase history to customize email campaigns.
One more smart move: You could also include a message in your Black Friday campaign reminding your customers of the items they’ve added to their shopping cart.
After adding products to the cart, many online shoppers abandon the website without making a purchase.
You can use e-mails, ads or notifications as part of your Black Friday strategies. prevent cart abandonment.
You can make these emails more powerful if the message highlights the benefits of the process. You can offer them free shipping, if they finish the entire process within 15 minutes.
Black Friday Social Media Strategy
Social media is no longer enough to promote your campaign in advance. Instead, you must take full advantage of the loyalty programs, offers for early access, proposals with limited time frames, giveaways and contests.
Amazon, one brand that is pushing Black Friday, excels at managing social media:
By turning your social media accounts into a reminder service & advantage center, you can reach more potential customers while the campaigns continue or new products are added to the campaigns. There are also usually some very innovative campaigns during Black Friday or even just posts by users on social media. You can reach more audiences by using creative sharings. Like Walmart does:
While doing that, it is best to remember that content providing info about your products & services, attractive images, and creative videos will help you reach more potential customers in this process. You will therefore need to create content that is targeted and aligned with your promotional strategy before you launch the campaign.
Focus on content that is created by customers. This includes reviews, and user-generated material. Before they believe you, many people check product reviews from real customers. So encourage your clients to post a review. It will be a great help to your overall sales.
Black Friday Advertising Strategy
Mastering the art of Black Friday advertising strategy is not just a choice – it’s a necessity. In order to be the winner in this time period, it is important that you create eye-catching, innovative and data driven advertising campaigns.
P.S: At that point you want to work with a team of professionals, check out our list of digital marketing agencies that have expertise in advertising & digital marketing.
Explore the best strategies for maximizing the impact of this special occasion.
Create a mobile-oriented strategy
Do not forget the fact that the majority of consumers view your marketing and product work on their mobile device. You should develop all of your strategies to incorporate mobile devices. The content and website you use to make sales should be fully mobile compatible. This will positively impact your Black Friday figures.
The vast majority of Black-Friday shoppers use smartphones. However, many sites fail to attract mobile users, leading to high conversion abandonment. Google Mobile Friendly Test tool can help you determine if your website is responsive.
Review Your Resources and Stocks
One of the fundamental aspects of a successful advertising strategy is to ensure that you have the stock & resources to meet the demand that your ecommorce digital marketing campaign generates. This is especially important during busy periods such as Black Friday. Cyber MondaySales can spike dramatically when the market is in a good mood.
You may experience sales numbers that were not expected or reached during this time. Checking your stock and choosing the appropriate products to use in the campaign will help you avoid potential problems.
It depends a great deal on what you sell. When selling software it is wise to have a team that can handle lots of users. You should also have enough computers in stock if there is a high demand.
Identify Campaign Products
Your Black Friday marketing strategy will be based on the products you choose to feature in your campaign. You don’t want to include every product in your catalog, as this can dazzle your customers and make it difficult for them to find the products they’re actually looking for.
Create a Smooth & Secure Checkout Process
While improving your payments system may seem unrelated to digital marketing at first, an easy checkout is vital for decreasing cart abandonment rates and increasing sales. Then, display trust badges that are issued by well-respected organizations to reassure your customers of the safety of their transaction.
It is smart to display the prices upfront as part of your Black Friday marketing campaign. It is important to provide customers with clear and accurate pricing so they can make educated decisions. Avoid surprises by including all fees, shipping and taxes in the final net price.
Also, allowing customers to purchase products without having to create an account will reduce friction. It can also encourage impulse buying. Another good tip is to ask only the essentials, such as your full name, email, payment information, billing and shipping addresses. The time required for completing the transaction is reduced by streamlining the process of collecting information.
A sound strategy is to Multi-payment methods are a great way to cater to different customer preferences. You can do this by offering a wide range of options, from credit cards, to digital wallets, to bank transfers, to the more popular Buy Now, Pay Later option. While you are at it, make sure to offer a responsive customer service team that can answer any questions that customers might have.
These strategies can help create a shopping experience that is geared towards the customers. This will encourage purchases, lower cart abandonment and increase revenue.
The conclusion of the article is:
Black Friday is one of busiest seasons of the year, for all kinds of businesses around the globe. You can use this opportunity to reach out to long-term clients and increase sales if you run an online store.
To sum up, the best Black Friday marketing strategies we’ve covered above can help you sell more this year. This article should have given you a greater understanding of Black Friday and its effects on the retail industry. We also hope that it will help you prepare better for Black Friday.
Black Friday may not be as successful as you had hoped.
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